Reddenda is the data intelligence company. The healthcare platform lives at reddenda.com
For dealmakers · buy-side and sell-side

Underwrite the rates, not the story.

PE funds, searchers, brokers, lenders, and buy-side counsel all price the same unknown: what payers actually pay the target. Revenue quality is the whole fight in practice M&A, and the seller has always owned the evidence. Not anymore. The target's verified commercial rate position is now a line item, built from federally disclosed rates and priced before your model hardens.

built from federally disclosed rates no PHI required every order human-reviewed, live within 30 minutes
Book a discovery call

One target per Deal Room. Full multi-entity diligence is the Diligence Room, $15K-$35K, closed on a call and scoped in writing, never inline.

The dealmaker stack

Four jobs decide a practice deal. Each one is now buyable.

Ranked the way a deal actually runs: diligence the target first, make the seller prove it second, read the market third, cite the standard last.

The Deal Room

Diligence the revenue quality of one target: verified rate position against the local peer median, payer mix, and repricing context your model can use. Unlimited seats for the deal team.

$4,900one target · buy inline

Verified Rate Exhibit

Demand the seller prove rates. The data-room seal: one NPI's verified commercial rate position, content-hash sealed, checkable by either side without trusting anyone. Ask for it by name in the LOI.

$2,990one NPI · sell-side orders it

Roll-Up Radar

See repricing spread before the market does. Quarterly repricing-spread intelligence by metro and specialty, for acquirers building a thesis rather than closing a single deal.

On a callannual license

RCRI licensing

Cite an independent standard in the IC memo. The RCRI monthly headline stays public forever; constituent-level series, methodology files, and citation rights license by scope.

On a calllicensed by scope
The expensive end exists and we say so. Full multi-entity diligence is The Diligence Room · $15K-$35K closed on a call, scoped in writing, 12 months of refresh included. Most single-target questions are answered by the $4,900 room. Book the call

Before any of it: the target's NPI runs free through the Mirror. A RateScore against the local peer median, no signup, no card.

Inside the Deal Room

The first page answers the three questions that move price.

Who pays this practice. Where those rates sit against the local peer median. What an acquirer inherits if the contracts reprice. Every Deal Room opens with one sealed summary page that answers all three, then the room goes deep: per-payer, per-code, with lineage from source file to rendered number.

Nothing is templated. The desk builds each room from live data, and where the data cannot honestly support a finding, the page says so instead of filling the cell. The sample here is redacted because real rooms carry real counterparties. The shape is exact.

RDN·XXXXXX · SHA-256

Deal Room · Summary

Prepared for acquirer redacted · Target NPI ##########

Payer mix, as disclosed rates see it

PayerMixVs local median
payer redactedXX%PXX
payer redactedXX%PXX
payer redactedXX%PXX

Repricing context, top codes by volume

CodeContractedLocal medianP90 target
992XX$XXX.XX$XXX.XX$XXX.XX
992XX$XXX.XX$XXX.XX$XXX.XX
7XXXX$XXX.XX$XXX.XX$XXX.XX

Sample page, redacted. Derived from federally mandated Transparency-in-Coverage disclosures joined to the NPPES registry. Prepared independently from public rate data; identical methodology for all parties. Dollar figures are documented reimbursement opportunity, modeled not guaranteed. Not investment advice.

314M+ live commercial rate rows behind every room Sources: federal TiC MRFs · NPPES registry · CMS PFS The data estate →
Why either side can rely on it

Both sides read the same page. That is the point.

We disclose it plainly: we serve both sides of transactions on identical methodology, and no party can commission edits. A seller's exhibit and a buyer's room come off the same engine, from the same corpus.

Identical methodology, disclosed

The same joins, the same local peer median, the same lineage rules, whichever side of the table ordered the document. Neutrality is not a posture here. It is the build process.

The seal

Every document carries an RDN identifier and a content hash. Change one digit and the hash breaks. Counsel can verify the exhibit without trusting the counterparty, or us.

The covenant

We take no payer money. Ever. Not as a client, not as a licensee, not as an acquirer. The referee cannot be hired by the team it referees.

How buying works here

Paying opens a request. A human opens the door.

Every purchase on this site runs the same gate: your payment creates a fulfillment request, a human reviews it, and if we do nothing your access opens automatically within 30 minutes. If the data cannot honestly support what you bought, we say so and make it right.

No PHI is required for anything on this page. Documents arrive verifiable, hash printed on the face.

1

Pay with Stripe, guest-first

No account stands between the deal team and the room.

2

Access requested, not granted

Your order enters the fulfillment queue with a 30-minute clock.

3

Human review or automatic open

Whichever comes first. One email when it is live.

4

The desk builds from live data

Verified rate position, payer mix, repricing context. Sealed, verifiable, nothing templated.

The deal desk list

Deals close faster than data publishes. The desk writes when spread moves.

Notes from the desk that builds the rooms: where repricing spread is opening, which markets gained coverage, what changed in the exhibits. Written for people who model practices for a living.

Work email. Occasional desk notes on repricing spread and new market coverage. Unsubscribe any time. You are on the deal desk list. The next desk note comes to this inbox.

The next deal on your desk has a rate position. Go read it.

Book a discovery call The full commerce map

We take no payer money. Ever.